Prior to implementing the CRM solution, Ajit Glafa India was managing customer and sales information using manual methods and disconnected tools. This resulted in scattered customer data, limited visibility into ongoing leads and opportunities, inconsistent follow-ups, and difficulty tracking the performance of the sales team. The absence of a centralized platform made it challenging for management to gain real-time insights into the sales pipeline and customer engagement.
Requirement
Solution Approach
We designed and developed a customized Customer Relationship Management system aligned closely with Ajit Glafa India’s sales workflow and operational structure. The CRM platform centralized all customer and enquiry data into a single system, enabling structured lead tracking from enquiry to closure. The solution provided complete visibility into the sales pipeline, automated follow-up scheduling, role-based access for different teams, and management dashboards for monitoring performance and decision-making. The system was built with scalability and security in mind, ensuring it could support the client’s future growth.
Tech Stack
LAMP
Services Given
Consulting | Solution Architecture | CRM Development | Testing and Deployment
Outcome
The implementation of the custom CRM solution delivered measurable improvements across Ajit Glafa India’s sales and customer management operations. The organization achieved better control over customer data, faster enquiry response times, and a more disciplined follow-up process. Sales visibility improved significantly, enabling management to monitor pipeline performance and team productivity in real time. Manual processes were reduced, data accuracy increased, and overall operational efficiency improved. The CRM platform now serves as a strategic digital backbone supporting business growth and stronger customer relationships.
